COURSE LOGISTICS
(FAQS)

This is a 3 credit undergrad marketing course. It counts as a marketing elective (toward the marketing major or minor) or as a free elective. This course may also appeal to you if you have a more general interest in business, as we look at things like leadership, employee management, operations, innovation, etc.  All play a role in creating exceptional customer experience! MK240 Marketing is the pre-req (or co-req with Department Chair permission).

​

You are eligible to take this course if you: 

1. Have completed MK240 Marketing prior to the course start date in January.

2. Have a 2.5 cumulative GPA.

3. Are not on disciplinary probation or have a history of serious disciplinary issues.

We will meet 6 times on the Loyola campus on Wednesday nights (6:30-9:15pm) during the Spring term before traveling to Walt Disney World (Orlando) March 1 to to March 6, 2025.

Approximately 18 to 20 students. If there is sufficient demand, a second section may be added. Dr. Rick Klink and Dr. Qiyu (Jason) Zhang will co-lead the course. If less than 18 students enroll, the course may be canceled with a full refund.

The program costs $1,575 for full-time Loyola University Maryland students. A $300 deposit is due at the time of registration and the remaining balance is due December 1, 2024 (non-refundable). Note the deposit is refundable until November 30, 2024. You may want to consider purchasing Trip Cancelation Insurance separately from a travel insurance provider like Travel Guard, Allianz, etc.

• Disney seminars on CXM topics facilitated by Disney Cast members. 

• 5-Day Park Hopper Pass which allows entry to more than one theme park per day. With Park Hopper you can go to and from all four of the Disney World Parks in a single day - Magic Kingdom, Hollywood Studios, Animal Kingdom and Disney Epcot. 

• Accommodations (6 day, 5 nights) at Coronado Springs Disney Resort Hotel (double occupancy - same gender).

• ALL meals. You will be given Disney vouchers for breakfasts, lunches, and some dinners. For the dinners without a voucher, we plan to have group dinners (such as Hoop-Dee-Doo Musical Revue). The dinner shows are a lot of fun!

​

We purposefully excluded airfare from the program costs, so that you could book your own flights for two reasons:

1. It should save you money. Buying group airfare is more expensive than a lot of the promotional deals. If you shop, you should be able to book your roundtrip for as little as $300-350.

2. It gives you flexibility. The official program at Disney begins with a welcome dinner on Saturday (March 1) and concludes on Thursday (March 6). So you may arrive early or extend your stay (at an additional cost). The added flexibility allows you to travel to/from an airport other than BWI....so if you want to return on a flight to Newark or Philly, you can. If you want to extend your stay, you can! If you do return to Loyola on March 6 (Thursday), you will be able to make arrangements with Student Housing to stay on campus for the remainder of Spring Break. IMPORTANT: To make the group dinner on March 1, you should book a flight that arrives in Orlando no later than 3pm that day. You may depart Orlando anytime on March 6 or thereafter. 

Please know that if you are uncomfortable traveling by yourself, you are certainly welcome to travel with the instructors. The instructors plan to buy their airfare in December. At which time, the instructors will inform the students of their booked flights. You are certainly welcome to make the same flight arrangements!​