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MK349 CUSTOMER EXPERIENCE MANAGEMENT:
THE DISNEY STUDY TOUR
Spring 2026 - 3 Credits - $1,625
Marketing elective (major or minor)
Dr. Rick Klink & Dr. Jason Zhang
2025 Tour Highlights on Instagram

THE
DISNEY STUDY
TOUR
This 3-credit course examines customer experience management (CXM) and counts as either a marketing or free elective. Considered the new battlefield for business, CXM is the practice of designing and managing customer interactions to exceed customer expectations. It consists of 6 night classes on Loyola’s campus followed by a 6 day (5 night) study tour during spring break at Walt Disney World Resort (Orlando) – a world leader in CXM. At Disney we will get a firsthand and behind-the-scenes look at CXM.
Click the links above for more details.
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