This 3-credit course examines customer experience management (CXM) and counts as either a marketing or management upper-level elective. Considered the new battlefield for business, CXM is the practice of designing and managing customer interactions to exceed customer expectations. It consists of 5 night classes on Loyola’s campus followed by a week-long study tour during spring break at Walt Disney World Resort (Orlando) – a world leader in CXM. At Disney we will get a firsthand and behind-the-scenes look at CXM.
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